Why website loading speed is important

Why website loading
speed is important

January 15, 2021, 8 Mins Read.

When the thought of building a website pops into your mind, a lot of other things come up with it. You have to figure out different factors like website design, content strategy, search engine optimization, and many other factors. But, even a beautifully designed website optimized with SEO lacks when it comes to poor website speed. Your website speed is as important as other factors. Let’s know more about the importance of website loading speed.

Growing Importance of Website Loading Speed

Website loading speed plays an important role in ranking up the website on search engines. Google’s recommended page load speed is 2 seconds, which means to rank on Google search results, your website page should be loaded completely within 2 seconds.

There are various tools to check website page speed. Check your website page loading time on “Page Speed Insights” - a free tool by Google. You just have to paste your website’s URL and press the “Analysis” button. Here’s the link - https://developers.google.com/speed/pagespeed/insights/

Today, no one is interested in waiting too long for any website. Slow-loading websites are considered defective and also not treated as trusted ones.

The more time they wait, the less interest they make!

The user experience

Website performance is all about user experience. When we talk about user experience, speed definitely matters. User experience is how your target audience comes up to your website. Today, when the internet makes changes in seconds, nobody likes to wait on the internet. As when websites start to load, there is an amount of time we can wait to get the content and if it won’t come in a few seconds we surely leave that page. Nobody notices your website if it is loading too slowly.

As per the latest study “at rush hour times, more than 75% of online target audience left for a competitor’s website rather than experience delays.”

Website Loading Speed Affects Search Engine Ranking

A lot of hard work is put down to build a website, but if nobody is reaching your website, all your efforts literally go waste. Let's make it simple, if you genuinely want to engage traffic on your site, you need to increase your rankings on search engines. To be on the top of searches, every website owner wants SEO optimized content for their website. Still, they lack the performance. If you are facing a similar issue then, you should also check your website speed.

Building a fast loading website should be your priority as it is the first step to make your website SEO optimized. Google gives rewards to fast loading sites as Google increases their visibility in search engines. In addition, your site speed will affect a lot on your SEO rankings whether on mobile or desktop.

Why Search Engines love Fast Websites?

Google Search Engine is on a mission “to organize the world's information and make it universally accessible and useful.”

As per the purpose, Google is on a mission to organize the information that is globally available. As a trusted search engine, Google only shows fast, trusted, and most loved content of websites. Google focuses on the need of the end-user.

Users and search engines only prefer speedy websites. Search engines apart from other factors rank the website as per their loading speed. Speeding up websites is an alarming need - not just to site developers, but to all the users of the internet. Speedy sites come up with happy users and we’ve seen in our research that when a site takes time to load, visitors shift from that site.

Search engines know that sending users to slow loading websites can create chaos, so there is no surprise that the search engines still give value to page speed. This is because search engines want their users to get satisfied.

Why does website speed matter?

Website speed plays a leading role on the internet. As per Google research, we found that if there is a delay of one or two seconds to load a web page normally, results in a reduction of 20% in conversation rate. Nowadays, if your website takes more than 3-4 seconds to load a web page, users will definitely leave your page. More loading time mostly creates a feeling of anger and frustration in visitor’s minds and this will generate a bad user experience which results in a high bounce rate.

We can help to make your website extremely fast!

Web Designing lab is the leading website designing company in Delhi, India. We at Web Designing Lab, provide a Website speed optimization Service. If your website is taking more time to load, don’t worry! We can help you to increase website speed. Our expert website developers can help you enhance your website’s speed and performance. We provide WordPress speed optimization, Shopify store speed optimization, Woocommerce speed optimization, and more related services.

Let Us Increase your Website loading speed!

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Conclusion

Website loading speed plays an important role. A slow-loading website makes the target audience lose interest. And they navigate to the competitor’s website. Website loading speed is the top priority factor that must be prioritized to rank on Google and on other search engines. We talked a lot about Google because it is one of the most popular and smartest search engines in the world. Your website should follow the speed recommendation by Google that is 2-3 seconds loading time. As a result, slow websites adversely affect SEO, healthy traffic, and conversion rates.

We recommend you to figure out the reason for its slow speed. There can be a lot of reasons depending upon the kind of website, identifying them and finding a solution to solve your site’s speed is possible.

You can test your website loading speed for free using Google’s Page Speed Insights tool. Our company is an integrated Web Design and Web Development Company that delivers high-quality web-based solutions to your business. Our expert team of web designers and web developers works toward helping our clients in delivering high-performance websites.