5 Questions Companies Should Ask Themselves When Discussing a Website Redesign

5 Questions Companies Should Ask Themselves When Discussing a Website Redesign

January 7, 2021, 8 Mins Read.

Today, A Website has become a necessity for online marketing. Developing a valuable website is crucial to make a powerful presence online. But, having a website only is not enough when it is not generating enough leads.

But, before Diving into the Website Redesigning, let us first discuss, if your website really required a redesign. Here are some of the instances when a redesigning is required.

  • The website hasn’t been updated in over a year.
  • Outdated content (images, articles, business info, old product)
  • Not matching with a current business goal
  • The website is not Mobile friendly.
  • Change in the purpose of the website (From informative to lead magnet)

These are some of the cases when website redesigning is required. It is better to redesign the website to establish a strong brand presence. Before redesigning the website, most of the companies focus on these five questions:

Is your website representing the true story of your brand? Change in Branding Goals?

As the whole world is now being digitalized, the marketing approach has been shifted from outbound to inbound marketing. But, Businesses are following the traditional marketing (outbound) approach, which has become an ineffective marketing technique.

Redesigning a website is a great option to establish strong brand positioning, as it helps in telling a story of your brand to the target audience. Brand Positioning is crucial as it differentiates your brand from other competitors’ brands.

Website Redesigning helps to provide value to the target audience. Your content must tell the story and the purpose of your brand, to enhance brand awareness through the website. If your website is not representing your brand truly, then you need to get your website redesigned.

Get your website Redesigned by the best website redesigning company “Web Designing Lab”. We can help you establish a strong brand that will generate and convert valuable leads.

Is your website SEO Optimized?
(Unable to Rank on Google Search)

Search Engine Optimization is one of the best methods to establish a strong brand presence online. SEO is an inbound marketing approach that helps you to get quality traffic on your website. This is also a cost-effective process among all other marketing methods.

Here are the several benefits of implementing SEO focused website redesigning process:

  • SEO Reduces Customer Acquisition Cost
  • SEO Increases Lead Conversion Rates
  • SEO Increases Deal closing Rates
  • SEO Builds Brand Credibility
  • SEO Improves Brand Awareness

Some of the factors that need to be considered while redesigning the website:

  • Have you performed an SEO Audit?
  • Is your website content following the guidelines of Google?
  • Does your existing content ranks on Google?
  • Are you analyzing your Rankings?

Having a website is not enough when it is not SEO optimized. Web Designing Lab provides website redesigning services and can help in SEO optimization. This can establish a great brand presence of your company on Google and other search engines.

Does your site traffic generates valuable leads or being converted into sales? (Not generating enough leads)

Even valuable content is useless when it is unable to generate leads. Call to Action buttons should be placed to nurture the lead. Users should have multiple opportunities to get converted into the lead. Still, if the website is unable to generate the leads then there is a need to understand the behavior of users by analyzing them. A couple of best tools can be used in this process such as Google Analytics and Heat Maps. These tools will help you understand the session duration, drop-off rate, and best interaction pages.

User’s behavior helps you to understand the best interacting pages and their pain points. Such analysis can help you redesign your website in an effective way that results in generating and converting more leads.

Is your website helping the target audience to find what they’re looking for? (Increasing Drop-off Rate)

Before writing the content for your audience, you need to understand your target audience. If your target audience finds the content irrelevant, then they will drop-off and do not get converted. That will increase the bounce rate which is not good for SEO.

To understand the needs of the target audience, you must step into their mind. Your content should be easy to understand. If the content is tough then it can be explained with the help of info-graphics, as it makes a website creative and user-friendly.

Content is not enough to help the target audience in finding what they are looking for. The website’s structure needs to be well designed to make it easy for the user to navigate throughout the multiple pages.

Website redesigning is a great opportunity to improve the website design and Product / Service showcase. Testimonials and case studies can also be added to the website to enhance credibility.

If your website is not performing due to the above reasons, there is an urgent need for website redesigning. We are the best Website Designing and Website Redesigning Company. We can help you in - Establishing a strong brand presence, Optimizing your website for SEO, Generating and converting more leads.

Get your Website Redesign Now!